Sales

Selasdia can be used to collect leads using keywords of interest.

Selasdia has the ability to sift through thousands of messages on Twitter and Facebook and identified only those messages that a human might wish to investigate because they might contain leads.

In one study on a software services technology, out of approximately 160 leads collected by the tool, ten were validated by a salesman as possible leads and one was marked a certain and immediate opportunity.

In another vertical, out of approximately 200 leads collected, a salesman wished to contact 20 prospects. Selasdia was able to identify around 20 persons per day as leads (or 50 messages that a human ought to consider because they might be talking about opportunities).

So you can say that around 10% of the leads that Selasdia returns are worth reaching out to. Selasdia can find about 20 prospects a day of whom around 10 percent might be worth following up on.

Without a tool of this precision, marketers or salesmen would have had to sift through hundreds of thousands of irrelevant messages wasting hours of their time in the process.