Below-The-Line Advertising

Below-The-Line Advertising is a method of advertising Business-to-Business products and services where the marketing team identifies and marks individuals as leads and then proceeds to sell to them.

Targeting with Selasdia

The success of a BTL marketing campaign depends on the targeting. Selasdia can execute multiple strategies for targeting and lead generation in order to meet the first goal.

Using Inquiries

One strategy that is commonly used for technology products is to monitor expressions revealing needs and interest in a certain product or service. Selasdia can detect if someone is a decision maker and can make a call in regard to your product or service.

Using Communities

Another strategy is to use communities of interest. People who belong to a certain community or group can be leads if they are also in a suitable position (you might be targeting CEOs or high net-worth individuals).

Using Demographics

We can also target people by their wealth, age, sex, tendency to be active, where they have travelled, what they own and whether they are married and have kids.

Using Locations

We can target people originally from one location, but living in another location. For example we can target Indians in Dubai or Russians in Europe.

The outcome of the targeting step is a list of people who might need your product or service, have the means to buy it and have the ability to make a decision to buy it.

Delivering Advertising Payloads

Selasdia can run advertising campaigns to inform the people in the target list about your offerings.