Cami (Competitive Analysis and Market Intelligence) can capture information that is invaluable to inbound market intelligence operations like:
Media Impact Analysis
Cami can gauge the media buzz generated by a PR campaign.
Customer Impact Analysis
Cami can track the impact the media campaign is having on the customer.
Pre-launch Analysis
Cami can identify what people are hoping to see in a product prior to its launch.
Pre-launch Sentiment
It is possible to identify trends in customers’ willingness to give a new product a try.
Post Launch Issues
We can identify any problems people are having with the product.
Customer Sentiment
We can track how much people like or dislike a product, service or brand.
Critical Sentiment
We can track when people want to change a service provider.
Segmentation
Cami can identify what products a new product is being compared to, and what uses it could be put to.
