Intention Analysis

Intention Analysis is the identification of intentions from text, for example the intention to purchase, sell, complain or inquire.





Intention Analysis Demonstration
Sentiment Analysis Demonstration

Purchase Intention

Get consistent click-through-rates of 7% on advertisements.

Inquire Intention

Spot and respond to any questions as they come in.

Direct Intention

Direct intention can be used to turn phones into personal assistants.

Example

The sentence "I want to buy a new phone" reveals that:

  1. There is an intent to purchase.
  2. That the object of the intent to purchase is a 'phone'.
  3. That the holder of the intent to purchase is 'I'.

  1. Use cases for purchase intention analysis.
  2. View a blog post on intention analysis research.

Precision and Recall for Intention Analysis

Precision

Precision scores are over 80% for some intentions. Precision is linked to noise reduction. When an intention is identified, it is likely to be right 8 out of 10 times.

Purchase81.22%
Wish84.7%
Inquire86.41%
Direct85.1%
Complain85.37%
Sell67.92%
Compare65.78%
Quit44.00%

These precision and recall numbers are for intention analysis.

Recall

The recall scores are around 40% for some intentions. This means that more than one in three messages bearing those intentions will be identified.

Purchase35.68%
Wish40.5%
Inquire34.21%
Direct45.74%
Sell36.39%
Compare28.71%
Quit27.8%
Complain39.83%

These precision and recall numbers are for intention analysis.

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Artificial Intelligence

There's nothing artificial about it.


Tutorial

  1. Tutorial on Intention Analysis

Whitepapers

  1. On lead generation for sales using intention analysis.
  2. On customer service using intention analysis.
  3. On 360 degree text analytics.

Demonstrations

  1. Intention analysis in English
  2. Sentiment analysis in English, French, Spanish and more (the non-English sentiment engines are still under evaluation).

Research Publications

  1. Paper on Natural Language Programming presented at IJCNLP 2011 and the Slides.

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